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HomeJournalsJBVADAVol. 1, Iss. 1Predictive Analytics in Customer Relationship Mana…
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Research ArticleJournal of Business Venturing, AI and Data Analytics

Volume 1, Issue 1 · 28 March 2026

ISSN: 3067-5987 · E-ISSN: 3067-6010

Predictive Analytics in Customer Relationship Management in the USA

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Rabeya Khatoon:1Department of Business Administration, International American University, Los Angeles, CA 90010, USA
Rabeya Khatoon:Department of Business Administration, International American University, Los Angeles, CA 90010, USA
Mohammad Shofiqul Islam Chowdhury:Lecturer & Course Coordinator of Business Faculty, National University, Dhaka
Article ID:jbvada24005
DOI:https://doi.org/10.63471/jbvada24005

Abstract

Predictive Analytics in Customer Relationship Management in the USA

Keywords

Predictive AnalysisCustomer relationship managementClassification schemeData Privacy and SecurityCustomer Engagement and Retention
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Article Information

Received

2 July 2024

Accepted

11 August 2024

Published

28 March 2026

ISSN

3067-5987

E-ISSN

3067-6010

Article Type

Research Article

Open Access

Yes – Open Access